5 Reasons Why Bestseller Lists Don’t Tell You Everything


Many see bestseller lists as the hallmark of achievement for authors – an increased amount of attention, reputation, and a boost in sales – but with bestseller lists, you’re missing out on many noteworthy titles. Here are five reasons why bestseller lists aren’t the best way to find your next book, and how you can find bargains on titles that will best match your preferences.

1. Lists Are Subjective

Not all lists are rooted solely in sales numbers. Publications create lists with different criteria and priorities, and the authors of these lists have their own preferences that undoubtedly influence these choices. There is also subjectivity behind sales – it’s unreasonable to think that your reading preferences will line up with the masses. So, while bestseller lists might be representative of the average reading population, your reading preferences may go against the grain.

2. Lists Are Stagnant

Though it’s undeniable that there’s a buzz around best selling titles, lists often remain relatively unchanged.The New York Times bestseller list barely changes from week to week, and book lovers are left looking elsewhere for new recommendations.

3. Reporting Isn’t Always Accurate

The formula for bestsellers lists isn’t as straightforward as you’d think. While some lists such as the Wall Street Journal rely on information from sales metrics, those numbers aren’t reflective of sales from some retailers and independent authors. Self-published writers such as The Martian author Andy Weir don’t appear on many bestseller lists until much later, when they’ve signed a book deal and their book is re-released.

4. Lists Aren’t Representative of All Readers

Not all lists are comprehensive. Some publications’ lists slant toward business and non-fiction, while others heavily feature thrillers and mysteries, making it difficult for some books to appear if they don’t fall into broad categories. Many readers may not find lists matching their genres and are forced to look elsewhere for personalized recommendations. Sites like BookBub offer daily, customized book recommendations based on readers’ preferences and are 100% free.

5. Book Sales Don’t Necessarily Mean A Book Is Good

Even though you have your own reading preferences, bestseller lists often benefit from a cascading effect – people trust the decisions others made before them, even if those decisions might contradict their own preferences. Many purchase a book simply because everyone else has.

So, where should you turn for the best book recommendation? A great place to start is BookBub – a free service designed to help book lovers find ebooks at flash sale prices. Books range from free up to $3.99, and you can personalize your recommendations by selecting from over 30 different genres and subgenres. Recommendations come from large, well known authors as well as new, up and coming independent authors you might have otherwise missed out on!

To see today’s ebook deals, go to www.bookbub.com.