Why Bestseller Lists are Awful For Readers


A New York Times bestseller is perhaps one of the most coveted and widely recognized accolades a book can have. And yet, for readers, the New York Times bestseller list, or any bestseller lists for that matter, are not a good way to get book recommendations. From week to week, bestseller lists don’t fluctuate much, and avid readers quickly fatigue of stagnate titles. For instance, John Green’s hit novel, The Fault in Our Stars, has been on the New York Times bestseller list for a whopping 119 consecutive weeks since its debut in 2012. With bestseller lists remaining relatively unchanged on a weekly basis, book lovers are looking elsewhere for recommendations on what to read next.

Savvy readers go straight to BookBub, the site that actually helps turn books into top bestsellers. BookBub sends readers a daily email featuring deals on critically acclaimed ebooks. Each book is hand-selected by an editorial team for quality, and chosen based on their great potential to be bestsellers. BookBub readers are truly in-the-know because more often than not, the books featured by BookBub become top bestsellers the very next week or even day. What’s more, all of the ebooks on BookBub are at least 50% discounted, ranging from $1.99 to $0.99 to free, giving bookworms the inside scoop on rising bestsellers at bargain basement prices.

For example, BookBub recently featured a $1.99 deal on The Boy in the Suitcase, an international thriller about the disappearance of a Lithuanian boy.  After BookBub notified more than one million readers of the deal last year, word spread quickly, and The Boy in the Suitcase climbed to the number one spot on the Digital Book World bestseller list.

Not only does BookBub recommend hidden gems like The Boy in the Suitcase, the service also notifies readers of backlisted bestseller titles from years past. If you missed a book the first time around, BookBub gives you the chance to snag it for a huge discount.

One of the best examples of this is trend was a recent deal on The Shining. In 2013, just days before the release of Stephen King’s Doctor Sleep, Random House discounted The Shining in order to hook new readers on King’s thrillers and drum up interest in Doctor Sleep. Once again, hundreds of thousands of readers took advantage of the deal, thanks in large part to BookBub’s recommendation.

For readers, BookBub offers a much-needed alternative to traditional bestseller lists, and readers often feel as if they are “in-the-know” by discovering books before the hit the mainstream bestseller lists. It also gives bookworms a chance to catch up on bestsellers they may not have had time to read when the titles were originally popular.

With millions of readers using BookBub, it’s clear that readers are looking for something more than what’s on the current bestseller lists.

To get the inside scoop on ebooks before they hit the bestseller lists, visit www.bookbub.com.