Reading Without the Risk: New Service Alerts You to Discounted Ebooks


Every bookworm has been in this situation: A book comes to you with a glowing recommendation, and you immediately buy the ebook at full price. However, after diving in, you realize the book isn’t for you at all. Whether it’s the plot, the writing style, or the characters, you just can’t seem to get past the second chapter. Now, you’re stuck with a $10 ebook that you’ll never read.

However, savvy readers have found the answer in a try-before-you-buy ebook service. BookBub sends readers a daily email with alerts on free and discounted ebooks. All of the books featured on BookBub are on sale, ranging from 50% off to free, and the cost savings are unparalleled.

Here’s how it works: Publishers routinely feature flash sales on ebooks in order to drum up interest in up-and-coming authors or to prime the pump for an author’s new book in a series. The deals, which range in price from $2.99 to $0.99 to free, are only available for a limited time, working as a fast, viral marketing scheme to attract widespread reader interest in new ebooks.

These ebook flash sales come with little risk for readers. If you don’t like the book, you’ve spent less than the price of a cup of coffee on it. If you do like it, you’ve been introduced to a new series or author at a significant discount.

For example, The Boy in the Suitcase, the first book in the bestselling Nina Borg series, was released in 2011. Then in 2013, as Soho Press was preparing to release the third book in the series, it discounted The Boy in the Suitcase to $1.99 to get new fans hooked. Hundreds of thousands of readers were able to buy the ebook at a huge discount before deciding to buy the rest of the series at full price.

BookBub helps readers find these sales by curating the very best ebook deals on the market. BookBub’s editorial experts sift through hundreds of deals and organize the best ones into a daily email for subscribers. Readers are able to customize the type of deals they receive based on more than two dozen genres, as well as the type of device they read on.

“I actually download several books a week,” said subscriber Mona E. from Stockton, Cali. “I would say I’ve saved approximately $40 or more each month using BookBub.”

Not only does BookBub allow readers to sample authors and series without dropping $10 or more on a full-priced ebook, but many also discover new favorites through the service.

“There are series I would not have discovered if it weren’t for BookBub,” said Ellyn C., a BookBub member from Huntington Beach, Cali. “I feel like I got a deal, always.”

To check out BookBub’s latest ebook deals, click here.

Is Apple’s New iPad Air 2 the Best Reading Device for Book Lovers?

ipad air 2

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The tech giant in Cupertino has done it again. Apple recently announced the latest version of its tablet, the iPad Air 2, and it has bookworms drooling. With a sleek new design, updated features, and faster operating system, it claims to be Apple’s most advanced tablet to-date. However, the new technology comes with a price tag: the iPad Air 2 starts at $499, making it the most expensive iPad ever.

For bookworms, this news is both good and bad. About 150 million people have installed iBooks as of June 2013, according to Apple, and are using their products to both download and read ebooks. While the features of the new iPad Air 2 make for a better reading experience, many readers are wondering: is it worth it? Below, we break down the specs of the new iPad 2 Air to find out if the price tag is a good bet for avid readers.


At 6.1mm, Apple is calling the iPad Air 2 the “world’s thinnest tablet.” It’s 18% thinner than the first iPad Air, and weighs in at just shy of a pound. Aesthetically speaking, it comes in three colors: silver, white, and gold.

Reading experience

With an updated Retina display, the iPad Air 2 boasts “more vivid colors and greater contrast,” creating a richer on-screen experience for readers. The tablet also has 2.5x faster graphics, so your picture books will load even quicker and look even more vibrant.

The device comes with iOS 8, which offers Family Sharing. Family Sharing allows six people can to share books, movies, music, and apps across many devices. With fingerprint-based security, Apple promises secure purchases as well.

Battery life

Apple calls the iPad Air 2 “power efficient,” with a battery promising up to 10 hours of life, depending on usage.


Of course, these new features come with a hefty price tag. At $499, the iPad Air 2 is the most expensive iPad yet, costing $100 more than the original iPad Air. What that price tag doesn’t include is the cost of books themselves.

With the average cost of an ebook at more than $8, using  your iPad Air 2 as a reading device can quickly add up to a $600+ investment.

How to get free ebooks

We’ll let you in on a secret. More than 3 million savvy readers have discovered a service called BookBub. BookBub sends readers a daily email featuring free and discounted bestselling ebooks deals matching their interests. All of the ebooks on BookBub are at least 50% discounted, ranging from $1.99 to $0.99 to free. For example, recent BookBub deals have included Dan Brown’s The Da Vinci Code, Jess Walter’s Beautiful Ruins, and Taboo by Casey Hill. BookBub is perfect for power readers on a budget.

“I actually download several books a week,” said Mona Estrada, a BookBub member from Stockton, Calif. “I’ve saved approximately $40 or more each month using BookBub.” In fact, the average BookBub reader reports an annual savings of more than $175.

Back to our original question: is the new iPad Air 2 worth it? Yes, but only if you know how to snag discounted ebooks through services like BookBub.

To check out the latest BookBub deals, click here.