Don’t Overpay for Ebooks…Here’s How to pay Less

With the new year now in full swing, there’s no better time to get your budget in order. For avid readers, properly budgeting means knowing the secret to stretching your dollar when it comes to reading materials. Below, we’ve outlined a common eBook misconception, and the secret tool that will help you to save nearly $200/year!

The eBook Myth

eBooks should be cheaper than print books, right? After all, processes typically associated with print books – printing, binding, shipping and delivery – aren’t necessary to publish eBooks.  According to one estimate, however, eBook production only costs 10 percent less than print book production.

And even those small savings aren’t necessarily passed onto the consumer. For instance, the average price of a bestselling eBook is about $8.30, while the average price of a mass-market paperback in 2013 is about $7.20. That’s more than a dollar difference.

If you’re purchasing eBooks, this trend doesn’t bode well for your wallet. Buying two full-priced eBooks each month for a year, for example, could cost you more than $200 annually on digital downloads.

The eBook Secret

But don’t abandon that eReader just yet. Huge discounts on eBooks can be found – if you know where to look!

In fact, publishers and authors frequently discount bestselling eBooks up to 90 percent in order to increase digital sales. While many are unaware of these discounts, savvy readers have turned to a new crop of companies that help find these deals.

The Savings

There are a number of free services that alert consumers to free and discounted eBooks. Organizations like Project Gutenberg have been around for a long time, but now the major retailers such as Barnes and Noble, Kobo, and Amazon are getting into the discount game. And new daily email services, such as BookBub, have also popped up. From popular bestsellers to up-and-coming indie authors, these services feature a range of titles spanning more than two dozen genres, such as mysteries, romance and historical fiction.

Most importantly, though, the deals offers amazing savings, from free titles to 90 percent off! In fact, readers that purchase two dozen $0.99 BookBub eBooks per year would save more than $175 annually on digital reading. With the rising cost of eBooks, this is the smartest way to budget without skimping on quality.

To learn more about the service, go to

Bookstores are Dying and That’s Good for Your Wallet

The book industry is changing, and you can take advantage in a big way. Years ago, shopping for books meant going into your local bookstore, speaking with an employee, and getting recommendations for books they had on the shelves.

But times have changed in the publishing world. And whether you like it or not, the number of bookstores is declining, and online sales and eBooks are taking over. In fact, eBook sales have actually overtaken hardcover sales in recent years, as retailers like Amazon, Barnes & Noble, Apple, Google, and Kobo have taken hold of the eReader market.

Between the decline of the bookstore and the rise of the eBook, authors and publishers are turning to new methods of connecting with readers to promote their works.

Readers benefit from these changes

Direct Access

This shift translates into more direct connections with our favorite authors and books. Many authors maintain blogs, email lists, Facebook and Twitter accounts for loyal followers to keep up with their latest news and releases. Using these channels, authors communicate with fans, listen to feedback and even offer special giveaways and discounted prices on their books. For example, novelist Danielle Steel hosts an official webpage and writes a monthly newsletter to her fans, discussing what she is working on.

Great Deals

With the dawn of eBooks, authors and publishers have more control over the prices of their eBooks. To drum up interest with new readers, authors will often feature deals on their eBooks to increase downloads and sales. Ranging from $2.99 to $.99 or even free, authors run deep discounts on books, benefiting avid readers like us. To save you time, many web services have popped up to help readers discover these discounts.

For bookworms, the changing publishing industry can be a good thing. As bookstores give way to eReaders, authors will continue to connect directly with readers to offer deals on their books.